Pharmacy Daily | CHC alive partnership

THE Complementary Healthcare Council Australia has announced a new partnership with Alive Australia Publishing, which will include collaboration on the alive Australia and alive Pharmacy healthy living magazines. CHC executive director Wendy Morrow said the pact includes co-branding arrangements as well as collaboration with content and consumer-driven social media communications. The first edition under the partnership is planned for early Sep and will be available for delegates at the CHC National Conference which takes place in Sydney. The quarterly magazines have a combined distribution run of almost one million copies a year, via Australian retail health food stores and pharmacies. “The alive magazines fit well with what CHC stands for - a holistic healthcare approach, based on the prevention of illness, long-term community wellness and consumer choice,” Morrow said.

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