Call to ban US DTC ads

November 20, 2015

The American Medical Association (AMA) has called for a ban on direct-to-consumer (DTC) advertising for medications and medical devices because of the negative impact of the commercially driven promotions. “The United States and New Zealand are the only two countries in the world that allow directto- consumer advertising of prescription drugs,” the AMA said in a statement, with advertising dollars spent by drug makers up 30% in the last two years to a whopping US$4.5 billion. The Association says the advertising creates demand for newer, more expensive treatments event though less costly options may be available.

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Pharmacy Daily | Call to ban US DTC ads

Call to ban US DTC ads

Other recent headlines

PD breaking news – Pharmacists to administer NIP vaccinations in aged care

PD breaking news – Top Western Australian talent honoured

Legal action for Montu

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES