LISTED infant and child nutrition producer Bubs Australia has announced the launch of several products in China via the Chemist Warehouse Tmall Global e-commerce platform.
Chemist Warehouse China division chief operating officer, Nancy Jian said she was confident Bubs infant formula would be well-received by Chinese parents.
"The 'Mother and Baby' category is our largest product category, making up around 30% of all Chemist Warehouse sales.
"We are excited to be the first Australian retailer to launch Bubs new range of organic baby cereals and teething rusks in Australia and now China, in the lead up to our peak period for Singles Day shopping extravaganza," she said.
A key marketing initiative for the Singles Day sales event on 11 Nov will see all parcels dispatched by Chemist Warehouse - forecast to be in excess of 1.3 million - contain a "virtual reality brochure" featuring Bubs products.
Consumers can scan the brochure using their mobile device to see a virtual real store in Australia, and zoom in to see Bubs products on shelf "adding to the authenticity that underpins Bubs provenance and brand heritage".
The above article was sent to subscribers in Pharmacy Daily's issue from 30 Oct 17
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