GLOBAL biotechnology company Moderna has launched its new brand campaign 'Welcome to the mRNAge' in Australia, exploring the possibilities of mRNA technology.
The hero brand creative invites viewers to imagine the "infinite possibilities of mRNA technology" featuring an image of a mRNA strand, interweaving through a series of scenarios where mRNA technology could be implemented.
The mRNAge campaign reinforces Moderna as a leading mRNA science company, "laser-focused on delivering the greatest possible impact to people through mRNA medicines".
Moderna says its campaign steers clear of "stereotypical medical advertising conventions", instead, showcasing the potential impact of mRNA research on developing new therapeutics.
Michael Azrak, General Manager of Moderna ANZ, hoped this corporate brand refresh would invite curiosity about the breadth of mRNA technology in addressing unmet medical needs.
"Our mission is to deliver the greatest possible impact of mRNA science to create a new generation of transformative medicines for patients.
"This campaign will aid in generating awareness for the unique intersection of technology, humanity and health at which we operate.
"We wanted to bring the potential of mRNA to life in a way that inspires the public."
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