Blackmores, J&J trusted
July 23, 2013
The 2013 Reader’s Digest Most
Trusted Brands has revealed that
Australians trust Blackmores most
in the vitamins and supplements
department and Johnson &
Johnson as a brand.
Reckitt & Benckiser’s Dettol, J&J’s
BandAid and GSK’s Panadol have
retained positions one, two and
three in the list for the second year
in a row.
Colgate came in fifth behind Dulux
paints, followed by Guidedogs,
Elastoplast, Cadbury, Johnson &
Johnson and Weetbix.
When asked to nominate the
brands that dominate their lifestyle
and held their trust, the 3,000
respondents identified Hills Hoist as
the nation’s most iconic, followed
by Dick Smith and Vegemite.
By market segment the dominant
names other than Blackmores
were Bunnings for the retail sector,
P&O Cruises for travel, Toyota for
cars, Vanish Napisan for cleaning
products and Pedigree pet products
each winning their categories.
Australian Reader’s Digest editor
Sue Carney said that the most
highly rated brands had a long
history of being steadfast and safe.
“It’s the brands which continue
to offer quality and substance that
hold our trust,” she said.
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