BIOME Australia is launching its range of activated probiotics products in the United Kingdom and the Republic of Ireland.
The company has begun delivering the first allocation of its products into both pharmacy and health retail stores across both countries, which will be stocked at multiple distribution centres for nationwide consumption, Pharmacy Business has reported.
BIO Managing Director and founder, Blair Norfolk told media that the launch of activated probiotics into the UK and Ireland's health and retail markets demonstrated its "ability to both execute and scale into new international markets".
"We are confident that we have the right elements in place for these markets to add material value to the Biome business over coming years and will also strengthen our ability to support new patients, improve their health outcomes, and quality of life and make our products accessible to all - that remains our core mission," commented Norfolk.
Biome stated it conducted a successful test market phase in both countries with a focus on independent health practitioners, helping it to acquire a strong foundational customer and revenue base.
Activated probiotics are Biome's flagship range of live biotherapeutic products which have been clinically proven to help prevent and support the management of various health concerns, including low mood and sleep, bone health, iron malabsorption, mild eczema and irritable bowel syndrome.
The company added that the Biome team would be managing all aspects of training, support and customer service to ensure the sales model is consistent with the Australian market. JG
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