BIG DATA – what does it mean?
March 10, 2014
BIG DATA is just data and the
size of it really does not matter,
it’s the insights you gain from it
and what actions you take that
will make the difference.
The term “BIG DATA” has been
used extensively in the media
but don’t let it scare you. We all
have access to ‘data’, be it a list
of customers from your ‘loyalty
club’, dispensary, point of sale
- they all contain data and you
could analyse it in whichever
direction. What will give you a
competitive edge will be how you
will interpret the data and what
actions you will take.
Another aspect of data will be
its timeliness. Into the future
insights which are a week old
are no longer insights, they are
history and all you can do is learn
from them.
Organisations worldwide
are investing into people,
technologies and intuitive
tools providing them with
information to gain a better
understanding of their business,
their client base and potential
opportunities. GuildCare’s core
focus is to enhance sustainability
of pharmacy by providing tools
which enhance the reporting
intelligence, highlighting the
untapped opportunities. It will be
up to you to take action! Visit our
stand 144 at APP2014 for more
information.
This week’s
contributor is
Roma Cecere,
General
Manager - Strategic Business
Performance for GuildLink.
The above article was sent to subscribers in Pharmacy Daily's issue from 10 Mar 14To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 10 Mar 14
