IN THIS current climate sustainability is top of mind for both brands and consumers alike, and being acknowledged as a B Corporation Certified business is one of the strongest signals to consumers that brands are using their business as a force for good.
Within Australia, The KIND Collective has spent over two years to become certified, and while it's a "long and rightfully rigorous process," said its Co-Founder Lynda Chapman (pictured), adding "business in Australia can look to undertake the B Corp process to help open their business and make changes for a better future.
"When it comes to sustainable practices, it's not enough to say that a brand believes in sustainability.
"The industry needs to look at every aspect of the business, from the business culture, end-to-end supply chain, point of sale and marketing support to look at the environmental and social impact at every touch point," Chapman said.
"It can be a challenge for consumers to know what to look out for, so reputable third-party accreditation like B Corp or PETA vegan and cruelty-free helps to provide confidence and transparency that brands are delivering on their values."
The above article was sent to subscribers in Pharmacy Daily's issue from 18 May 23
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