Berocca uptake
February 15, 2016
AS MANY as one in ten
Australians over the age of
14 years regularly take a
cocktail of riboflavine, thiamin,
cyanocobalamin, biotin and niacin
in 2015, that is to say Berocca, Roy
Morgan Research shows.
In the 22-24 year age group, the
number rises to one in five (19%)
at least once in a 12 month period,
while the rate of consumption then
declines throughout late 20s and
30s to just below the norm, but
bounces back up throughout the
40 year olds to a secondary peak of
15% among 45-49 year-olds before
its popularity again declines, the
report said.
Roy Morgan Research Industry
Communications Director Norman
Morris said the consumption of
Berocca seems to be associated
with the need for energy-boosts,
sometime in attempting to deal
with hangover effects, or when
needing concentration such as
study, sports performance or
even the pressure of multiple
responsibilities of daily living.
The above article was sent to subscribers in Pharmacy Daily's issue from 15 Feb 16To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 15 Feb 16
