IT'S time for pharmacy to give everyday bathroom products the in-store support they deserve, Pharmabroker sales gm Geoff Lovell said in a company release.
Lovell identified items such as shampoos and conditioners, liquid hand and bar soaps, shower gels, tooth-paste and brushes as well as shaving equipment and disposables.
Given that these items are used every day by all members of the family, they can be "customer draw cards if displayed off location and in volume," he said.
The current trend with pharmacy catalogues is to put vitamins or gender/age-specific items at 50% off on the front page, which only appeals to certain demographics, while bathroom items appeal to all.
Dispensary profit is taking a hit so start developing your front-of-shop business by giving greater emphasis on the bathroom basics, Lovell said.
The above article was sent to subscribers in Pharmacy Daily's issue from 02 Jul 18
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