Aspen splits from Gold X
July 30, 2013
THE Pharmacy Guild of
Australia has announced a major
new partnership for its Gold
Cross brand, with a new range
of products set to appear in
pharmacies across the country
produced by Probiotec Limited.
The move follows a decision
by the current Gold Cross logo
partner, Aspen Australia, to “change
strategy and not renew their
current endorsement agreement,”
according to a Guild update late
yesterday afternoon.
The move will see the Gold Cross
removed from Aspen’s Chemists’
Own brand products, with the new
Probiotec range to include cold and
flu, analgesic and other medicinal
products from January 2014.
Guild National President, Kos
Sclavos, said the new partnership
was a milestone for Gold Cross.
“Our partnership with Probiotec
marks the launch of the first
exclusive Gold Cross-branded range
of products, as they will be the
only products in the cold, flu and
analgesic categories to be endorsed
by the Pharmacy Guild of Australia.
“The Guild’s Gold Cross logo
has long been valued as an
endorsement for the products on
which it appears, and we believe
the brand will continue to be a
trusted choice for both pharmacists
and consumers alike,” Sclavos said.
He said that the income
received by the Guild for the use
of the Gold Cross branding will
continue to be used to support
community pharmacy, particularly
in developing new initiatives and
expanding the role of pharmacists.
Sclavos said the Guild had enjoyed
a long-standing relationship with
Aspen, which would be maintained
into the future on a range of other
projects.
He said the Guild is is “very
optimistic about the partnership
with Probiotec and the new
opportunities it presents for the
Gold Cross brand”.
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