Aspen brings S-26 home
January 25, 2016
ASPEN Nutritionals Australia
has announced that its S-26 GOLD
infant nutrition products are now
“part of an all ANZ manufactured
range,” with manufacturing of the
items “back on home soil”.
Effective immediately S-26 GOLD
Newborn and S-26 GOLD Progress
are being made in New Zealand,
while the Toddler and Junior
products are made in Australia.
The company said the move was
part of an “effort to build brand
trust and reinforce that local really
is better”.
“By locally manufacturing the S-26
GOLD core range we are committed
to giving Australian mums the
reassurance that the product
they know and love comes from
a source they trust,” said Aspen
spokesperson Patricia Demopoulos.
As part of the change Aspen
also plans heavy promotion for
S-26 GOLD Toddler and S-26 GOLD
Junior, with an “exciting new
campaign across TV, digital, print,
point-of-sale and social”.
The initiative comes as infant
formula continues to be in the
spotlight amid heavy demand for
Australian products from China
and the recent launch of the joint
venture between Blackmores and
NSW-based dairy group Bega.
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