ASMI pushing for S3 ads
May 17, 2013
THE Australian Self-Medication
Industry says its proposal for an
“alternative advertising model” is
gaining momentum, with the move
potentially set to permit brand
promotion of all S3 (Pharmacist
Only) medicines.
An ASMI update issued yesterday
says the organisation has been
working with the Guild and the
PSA on the proposal, which “would
be a major achievement for our
industry,” the update said.
Under the proposed model,
the emphasis will be on “creating
consumer awareness about the
condition and/or symptoms for
which a particular S3 medicine
is indicated,” along with the key
role that pharmacists play in
determining whether the medicine
is appropriate for that consumer.
The concept was first presented
at the Guild’s APP conference last
year, with ASMI saying there are
benefits across the sector.
The professional role of
community pharmacists would be
promoted, while industry would be
encouraged to undertake research
to “generate the regulatory
data to support applications
for rescheduling of appropriate
medicines” from S4 to S3, which
ASMI said would in turn result in
increased access to medications.
Government would also benefit
by making better use of available
healthcare resources “by expanding
the professional role of pharmacists
in primary healthcare delivery”.
ASMI said discussions have
included ways in which the model
would provide adequate safety
mechanisms, “while satisfying
companies’ desire to promote
these products”.
The proposed model was also
recently included as part of the
ASMI response to the scheduling
framework review consultation.
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