APHS rebrands as Epic
September 10, 2014
APHS Pharmacy has rebranded as
Epic Pharmacy, with custom-made
uniforms and a new logo.
The company signalled its new
look last week (PD 03 Sep), with
partner Cathie Reid writing on
her website
that the
proliferation
of similar
acronyms in the industry meant it
was time for a change.
The logo (pictured) had been
crowdsourced, Reid said.
This involved designers submitting
ideas based on an online brief, an
Epic spokesperson said.
Reid said ‘Epic’ related to the four
company values: Energy, Purpose,
Innovate and Connect.
The transition would roll out over
coming months, the company said.
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