PROVIDERS of after-hours GP services have been told they must cease advertising directly to patients, in a continuation of reforms to the sector which has seen a blowout in Medicare claims over the last few years.
According to Australian Doctor, some of the businesses have been driving demand through online advertising and SMS messages, with one provider giving away 10,000 Dreamworld tickets last year as part of a promotion.
The advertising blackout will cover marketing texts and emails to patients, online advertising, newspaper, magazine and TV promotions and direct mail.
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