ALMOST 1,000 pharmacies across Australia have activated their membership of the Guild's pharmacy.com.au "Click and Collect" online platform which is becoming one of the largest such networks in the country.
Guild members are able to register to participate at no cost.
"We want to see members ready and active in the digital economy," said Pharmacy.com.au's Aaron D'Souza, who said the platform worked with all banner brands, even the ones with their own click-and-collect services.
"Suppliers have a serious commerce barrier - they want to market to consumers but don't want to or can't sell directly.
"Often their websites generate thousands of consumer visits a week...they want to channel that consumer traffic to the pharmacies who stock their product," he said.
D'Souza said pharmacy.com.au allowed consumers to collect their online purchase within three hours via their local pharmacy.
Ego Pharmaceuticals has connected its full product range, and MedActive will be live in the next month offering its niche range of medicine transport bags and devices ideal for patients with temperature senstive medicines.
D'Souza also confirmed the imminent addition of two major pain relief, specialty vitamin and eye care brands.
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