ACCC approves GMiA code
November 4, 2010
HOSPITALITY and entertainment
provided to pharmacists by
members of the Generic Medicines
Industry Association must be
publicly reported, under the final
ACCC approval of the GMiA’s Code
of Conduct which was announced
yesterday.
The ACCC says it has “reworked”
a number of the conditions under
its draft approval of the code (PD
03 Aug), after support from a range
of interested parties to maintain
conditions requiring transparency
“despite submissions from the
GMiA that these conditions were
not necessary.”
“The ACCC remains of the view
that a condition to provide
transparency around the provision
of hospitality to pharmacists at
educational events would help to
maintain public confidence that
such relationships are able to
withstand professional and public
scrutiny,” the Commission said.
In a statement yesterday the
ACCC also said it believes that this
won’t cause a significant
administrative burden for GMiA
members, “as pharmacists
generally receive training in-store
with limited hospitality”.
The ACCC has, however,
changed its previously proposed
condition designed to provide high
level disclosure around the nature
of gifts and non-price incentives
provided to pharmacists.
Under the revised condition the
GMiA will report annually on the
“accumulated total cost to each
member of providing the non-price
benefits...to pharmacists, and
identify the types of non-price
benefits provided by each of its
members in the reporting period”.
More favourable trading terms
provided by GMiA members to
pharmacists will not be required to
be reported under the changed
condition to the Code.
Also because the GMiA code is
new, the ACCC only authorised the
code for three years rather than the
five years requested.
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