BLOOMS The Chemist has launched the banner's new retail brand concept, with its Figtree (NSW) pharmacy unveiled as the first in its network to undergo a refreshed store design as part of the strategy.
Blooms The Chemist said it is focused on creating "a welcoming and comfortable environment that is dedicated to a customer-first experience", and noted that staff have already received positive feedback from customers.
"The refreshed store format makes health and wellness accessible for locals by creating an inviting and easy-to-shop environment, and also supports our pharmacists by improving productivity and practicality," explained head of network development, Narelle Duncan.
She said the new brand concept was first presented to pharmacy owners at the 2024 Blooms The Chemist Annual Owners Conference.
"The concept was met with great enthusiasm across the Blooms The Chemist member network, so to see this design come to fruition, leading the way with a distinct, modern visual identity that strengthens brand recognition and customer experience, is particularly rewarding," Duncan enthused.
"The new design will help unify the stores within the Blooms network and create consistency across the brand," she said.
A collaboration with long-term partner Chemfit and retail design expert Mathew Dalby of StudioFab, the revamped look and design of the Blooms The Chemist brand will be offered to its 130-plus member stores over the next two years.
Blooms The Chemist Miranda (NSW), is another completed full concept store, with its pharmacy in Bakewell (NT) soon to come. KB
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