US-BASED pharmacy chain, CVS, is planning to dominate the metaverse, filing a number of trademarks for the virtual world created by Facebook's parent company, Meta.
Under the filings made to the US Patent Trade Office, CVS is seeking to trademark its logo and to provide an online pharmacy offering downloadable virtual products including, "prescription drugs, health, wellness, beauty and personal care products," CNBC reported.
The company said it was committed to engaging with health consumers "wherever they are, even in the metaverse".
"We're regularly looking at new and innovative ways to engage consumers through a digital-first, technology-forward approach," a CVS spokesperson told CNBC.
"We will continue to explore these and other options to improve the consumer experience and launch new consumer-centric services."
While the company is keen to engage with patients in the virtual world, the trademark filings note that "downloadable virtual goods, namely, a variety of consumer goods, prescription drugs, health, wellness, beauty, personal care products, and general merchandise [are] for use online and in online virtual worlds", just in case users were unsure why their virtual ivermectin script was failing to stave off COVID-19.
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