PRICELINE Pharmacy has signed a three-year agreement with Football Federation Australia (FFA) to support the development of women's and youth football.
The deal will see the banner group become a partner of the Westfield Matildas and W-League until 2023, while also becoming the Official Health Partner of the MiniRoos, a campaign designed to introduce the sport to newcomers.
FFA CEO, James Johnson, said the partnership was a major boost for the sport.
"Our significant three-year partnership with Priceline Pharmacy is a coup for the sport as the core principles of the partnership align with many of the measures and initiatives outlined in our XI Principles for the future of Australian football, particularly our focus on community and anchoring the growth of Australian football in the women's game," he said.
"Through this partnership, FFA will work hand-in-hand with Priceline to champion health and wellness, actively encourage grassroots football participation, and demonstrate each organisation's long-term commitment to women's sport."
The above article was sent to subscribers in Pharmacy Daily's issue from 02 Dec 20
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 02 Dec 20
