THE Australian Self-Medication Industry (ASMI)has unveiled the winners of its 2017 Diamond Awards, with the top achievers named during the gala dinner for last week's World Self Medication Industry General Assembly in Sydney.
The Best Consumer Healthcare Product Launch award went to Ego Pharmaceuticals (right) for the Sunsense Sensitive Invisible Launch put together by Geometry Global.
The Care Pharmaceuticals team (pictured left) were thrilled to take home the award for Best Large Budget Marketing Campaign (>$1m) for the Hydralyte "Usage Occasions" campaign.
Other winners included GSK Consumer Healthcare (right) for Best Small Budget Marketing Campaign (<$1m), for the Panadol & Voltaren Osteo "Regime" campaign.
Ego also won the Best Healthcare Professional Initiative for the QV "Skin Tears" campaign, while 2017 sales award winners (<$100m) included Ego (gold), Apotex (silver) and Aspen (bronze).
In the >$100m category the sales winners were GSK Consumer (gold), Bayer (silver) and J&J Pacific (bronze).
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