Know your own skin
September 29, 2011
LEO Pharma has launched a new
campaign to educate Australians on
the importance of regular skin
checks.
The campaign comes off the back
of recent research which revealed
that only one in three Australians
over the age of 40 had their skin
checked in the last 12 months.
The campaign is designed to
prompt Aussies into more regular
skin checks.
MEANWHILE LEO Pharma has
also responded to research which
showed that around 90% of
pharmacists want to know more
about sun damage skin conditions,
by producing a series of
educational tools.
“Given the incidence of sun
damage in this country, it is not
surprising that Australian
pharmacists are keen to learn more
about skin conditions caused by
sun damage,” said John Bell,
Principal Advisor to the PSA’s Self
Care program.
“By learning more, Australian
pharmacists will be in a better
position to identify potentially
dangerous lesions, and will
subsequently know when to advise
their customers to visit a doctor,”
he added.
The new educational materials for
pharmacies include a solar
keratoses card for pharmacists to
use in educating patients; a tear-off
pad designed to help pharmacists
discuss and conduct skin checks
with customers; and posters for
pharmacies.
New CPD activities have also been
developed and can be accessed at
www.leopharmaacademy.com.
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