AUSTRALIAN discount chemist
Pharmacy 4 Less has announced
the launch of its new e-commerce
platform to support its expansion
into China’s booming healthcare
market.
With over 40 discount chemist
stores throughout NSW, QLD, WA
and VIC, the chain is marketing its
services and products via an online
store with both English and Chinese
product names, but AU$ price tags.
The highly animated site
(pictured) capitalises on the trust
granted to Australian brands with
the Australian flag and even the
Sydney Opera House prominently
displayed, as well as of course a
strong emphasis on baby formulas.
QR Codes also direct customers
to special Chinese Pharmacy4Less
promotions and social media
connections.The above article was sent to subscribers in Pharmacy Daily's issue from 16 Aug 16 To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 16 Aug 16
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