Pharmacy only brands driving growth
June 25, 2014
Ego Pharmaceuticals is hailing a
strategic decision by the company
to remain exclusively in pharmacy
as the cause of a “continuing
significant increase in growth.”
MD Alan Oppenheim said that
Ego’s top brand, QV, is currently
delivering 75% of the market
growth of the skincare category
within pharmacy, with an overall
market share of 52% according to
Aztec Pharmacy Data last month.
“Our relationship with Australian
pharmacy is stronger than ever, and
our commitment is beneficial for
the success of both our brands and
pharmacy,” he said.
Ego is continuing to work closely
with dermatologists, nurses and
GPs while increasing consumer
marketing to drive customers into
pharmacy to purchase its products.
“Every marketing dollar that
Ego spends directs people to visit
pharmacy and no other retailer.”
Oppenheim urged pharmacy staff
to only recommend brands that
consumers wouldn’t be able to buy
the next week at the supermarket.
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