Updated ad guidelines

May 21, 2014

THE National Boards of Australia, including the Pharmacy Board of Australia, have published updated advertising guidelines for regulated health services, following feedback. The guidelines, published in March, were made clearer, particularly about the ban on using testimonials in advertising a regulated health service, about which much of the feedback was concerned, the Pharmacy Board of Australia said. The guidelines say the National Law ban on using testimonials means “it is not acceptable to use testimonials in your own advertising, such as on your Facebook page, in a print, radio or television advertisement, or on your website.” To access the update, CLICK HERE.

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Pharmacy Daily | Updated ad guidelines

Updated ad guidelines

Other recent headlines

Needle-free vaccines kick off

Keynote speaker announced

NT GPs welcome consultation

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES