Chemmart lays out future
November 27, 2013
Chemmart Pharmacy has
detailed its strategy to protect
members from pending PBS
reforms, with a range of initiatives
detailed by executive director
Jonathan Layton at the group’s
Singapore conference last month.
As well as attracting customers to
the brand and increasing demand
for members’ services, “at the same
time we must consider what we
can do as a network to significantly
lower operational costs for store
owners,” Layton said.
Measures detailed included
freezing membership fees for 2014,
maximising generic medicines
supplier terms, and broadening
Chemmart’s health services offer.
The group also plans to build new
alliances with third parties and
offer lease negotiation services,
with Layton saying the moves
would deliver about $2.5m annually
in savings across the network which
would be passed back to stores.
A new “localised solution to
e-Commerce” is also set to be
rolled out shortly, with the planned
system returning all sales and
profits to the store, “as opposed to
making money for the corporate
entity which administers it”.
Layton also said the group
would reinvigorate its Chemmart
Rewards loyalty program, with
the updated offering providing
“instant, real-time rewards” to its
750,000 customer members as well
as helping store owners capture
information and insights to help
improve their business.
Chemmart will also add the
Impromy Weight Loss program
to its portfolio, which has been
developed in conjunction with the
CSIRO, as well as the “AIA Vitality
Health Check” providing services to
the three million customers of the
AIA insurance company.
About 300 delegates attended the
conference, which saw a number
of awards made including Brooks
Garden Chemmart Pharmacy
WA named National Wellbeing
Pharmacy of the Year.
Next year’s Chemmart Pharmacy
conference will take place in
Auckland, NZ in Oct 2014.
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