Ukrainian men are being encouraged to boost their fitness, with a new range of breast-shaped dumbbells.
The novelty weights have been created by the “306 Creative Communication Agency” based in Kiev, which is using them (extremely successfully) to create awareness of its brand. The special fitness aids come in three sizes - small, medium and large - and are made from cast iron and finished off with a rubber and gloss paint coating. The special dumbbells have been patented, and will be stocked in Ukrainian sporting goods stores from next month. According to the firm’s website, they are “sports equipment for real men, who think about women all the time even when the iron is held in the hands”.The above article was sent to subscribers in Pharmacy Daily's issue from 20 Sep 13 To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 20 Sep 13
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