Community pharmacies will
soon receive new resources
to educate their customers on
medicine safety and medicine
brand choices.
The NPS MedicineWise Brand
Choices campaign conveys a
clear message that in most cases,
different brands of medicines
containing the same active
ingredient are an equal choice.
The new resources feature
the creative use of machinery
cogs to dramatise how the same
‘mechanism’ or active ingredient
is used in both generic and
originator brands.
This week community
pharmacists will receive the
new NPS MedicineWise Brand
Choices pack, including:
• An ‘Equal choice of medicines’
counter mat and pen
• New Brand Choices DL
brochures.
Posters and DL brochure stands
from the 2012 Brand Choices
campaign are available to be
re-ordered for free from the NPS
MedicineWise website.
For more details CLICK HERE.The above article was sent to subscribers in Pharmacy Daily's issue from 02 Jul 13 To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 02 Jul 13
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