Chemmart captures men
October 8, 2012
AUSTRALIAN men have
responded with gusto to Chemmart’s
recent Man Hunt Campaign, with
the company reporting that it had
four times as many men come into
its stores for a health check than in
the previous period.
The Chemmart Man Hunt
Campaign launched in late August
as part of the company’s national
preventative initiative, and ran until
mid September, calling for Aussie
males to visit a Chemmart pharmacy
and have a health check up.
According to the company, the
greatest concern for most men who
came in for a health check was
weight, with 81% being identified
as having a waist measurement
above the healthy range.
In addition to weight, Chemmart
pharmacists also noted two other
health issues which were
worryingly common in men that
had their health check during the
campaign, including high glucose
and high total cholesterol.
“The number of high-risk patients
that Chemmart saw during the
period were alarming, not only the
actual readings but many
Chemmart Pharmacists reported
that most of the men had no idea
of their current state of health, or
the potential risks associated with
their results,” the company said in a
statement.
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