Pharmacists still top rated
May 17, 2012
PHARMACISTS have retained
their position among the top of
the most trusted professions, and
in fact have increased their rating
in an annual Roy Morgan poll
despite the controversies of the
last 12 months.
The ‘Image of Professions
Survey’ looked at 18 professions,
with pharmacists in second place
with an 88% rating for ethics and
honesty - up 1% on last year’s
result and just behind the 90%
rating given to nurses.
Pharmacy Guild President Kos
Sclavos told PD the survey has
“more credence than comments
from some of our critics,” with
consumers continuing to rate
pharmacists highly despite
mainstream media accusations of
price gouging on generics.
Interestingly unlike pharmacy, a
majority of professions in the poll
recorded a rating decline,
including doctors at 83%, down
four percentage points.
The very high rating for health
professions contrasted markedly
with others in the poll such as the
bottom rated Car Salesmen with
just a 2% ethics and honesty
rating, slightly ahead of Real
Estate Agents at 8%, Union
Leaders at 15%, Lawyers at 30%
and Bank Managers at 37%.
Guild executive director Wendy
Phillips makes mention of the Roy
Morgan poll in this month’s Guild
‘Forefront’ publication, saying “it
is a matter of pride and selfesteem
for pharmacists to know
that so many people hold them in
high regard.
“We can also recognise that the
trust expressed in pharmacists
reflects their service over the
years as Australia’s most accessible
health professional and as
custodians of the Pharmaceutical
Benefits Scheme - the best scheme
of its kind in the world,” she said.
The above article was sent to subscribers in Pharmacy Daily's issue from 17 May 12To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 17 May 12
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