BEAUTY giant L'Oreal's newest devices, the Light Straight Multi-styler, as well as its LED Face Mask, were both recognised as Innovation Award honorees at the global annual Consumer Electronics Show in Las Vegas.
Developed by L'Oreal Research and Innovation, the hair tool is a handheld device that uses patented infrared light technology to help shape the hair at lower temperatures to better protect the health of the hair.
The device also uses smart internal sensors with built-in proprietary algorithms and machine learning to adapt to the user's gestures, creating a personalised experience.
Meanwhile, the LED Face Mask is currently in prototype form, made of ultra-thin, flexible silicone, and delivers red light directly to the face, combating visible signs of aging like fine lines and sagging.
Both products are set to launch next year.
"We tirelessly combine the latest scientific and technological breakthroughs with our creativity to craft innovative beauty experiences that are more effective and tailored to individual needs," said Barbara Lavernos, deputy CEO in charge of Research, Innovation and Technology at L'Oreal Groupe.
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