COUGH lozenges rarely have a palatable flavour - that's not really their intention anyway - but we all probably wish they would taste better.
US food brand Progresso is trying to solve this by releasing its limited edition 'Soup Drops', with the first batch flavoured like chicken noodle soup.
Turns out they're quite popular as the company posted on Instagram that it had sold out of its first batch before it has even had a chance to launch a marketing campaign for them.
"Well this is souper awkward... our Soup Drops sold out before we had the chance to tell you," the brand said.
Under the marketing tagline of 'soup you can suck on', Progresso said the chicken soup flavoured drops (pictured) taste like chicken broth, savoury veggies, soft egg noodles and "a sprinkle of parsley".
The key ingredient in the lozenges is isomalt, which is a sugar substitute along with chicken meat powder and chicken fat...yummy!
When they're available, packs containing 20 lozenges sell for US$2.49 (A$3.90) each, so they're already cheaper than the harsher regular flavours.
The drops were developed for National Soup Month in the US, right in the middle of flu season.
The above article was sent to subscribers in Pharmacy Daily's issue from 24 Feb 25
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