EGO Pharmaceuticals is celebrating 30 years of exporting its range of more than 150 skincare products for eczema and chronic skin conditions to the Middle East.
A company statement said it was the first Australian skincare company to export to the Middle East, which has become Ego's largest market outside of Australia.
Since the company first launched in the United Arab Emirates back in 1993, it has entered six more Middle Eastern markets.
Today, the Middle East accounts for 50% of Ego's exports and 25% of its total business.
To celebrate, it is moving to a new centrally-located office in Dubai this month, and it is working to open a regional HQ in Saudi Arabia.
Austrade has given Ego advice on regulatory issues, market entry, and introductions to government officials across the region.
Ego has also been honoured with winning the Australian Exporter of the Year in 2017.
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