AUSTRALIAN brand Glowie, founded by Chloe Zhu, is redefining press on nails, selling a range of trendy and classic styles that aren't flimsy and actually stay on.
The idea for Glowie first began in the 2021 lockdown, when we all were unable to go to salons.
Zhu went hunting for alternatives and came across press-on nails at the chemist and "thought they were a brilliant idea.
"But while they were great in concept, they did not work for me at all," Zhu said.
"The sizes were too big and not inclusive, they barely lasted an hour, and they also looked fake when applied.
"I knew there was so much potential in this product as an alternative to pricey and time-consuming salon products.
"So I thought, what if I was able to make press-ons in trendy designs that actually worked?
"And so, I went back home, got on my laptop, and started furiously researching the product, manufacturers, trends etc. and that's when Glowie was born."
Zhu said with no formal beauty background the e-commerce brand is customer-driven every step of the way from packaging and designs to initiatives.
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