WITH BWX's collapse this month, many have wondered about the fate of the popular Go-To Skincare brand.
Its founder Zoe Foster Blake (pictured) has recently announced that the brand will continue to operate independently.
In a statement, she said, "Go-To Skincare has always been a separate and autonomous company to BWX, and we will continue to operate as such.
"Our focus remains on providing effective, affordable, and fun skincare for everyone."
However, Go-To Skincare has announced that it is currently looking for a new potential buyer for the 50.1% controlling stake.
This decision comes after Foster Blake sold the company in 2021, in the hopes of taking a step back from its day-to-day running.
While the future of Go-To Skincare may not be directly tied to BWX, the collapse of the parent company may still have a significant impact.
BWX's financial troubles may mean a decline in resources and support for Go-To Skincare, and this may result in the overall running and marketing of the brand being affected.
The above article was sent to subscribers in Pharmacy Daily's issue from 13 Apr 23
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 13 Apr 23
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