TRUTH in advertising matters, particularly when it comes to pharmaceuticals - so it's no wonder two US consumers are suing a California cannabis firm for allegedly lying about the strength of its products.
The pair are the lead plaintiffs in a newly filed class action lawsuit accusing DreamFields Brands Inc and Med for America Inc of false advertising and negligent misrepresentation.
The key issue centres on "Jeeter Prerolls" - basically marijuana cigarettes - which are claimed to have inflated levels of THC (tetrahydrocannabinol) quoted on their labels.
Facts cited note that "Californians want high-THC cannabis products, and are willing to pay more for them".
The plaintiffs say they've had their Jeeters tested by independent laboratories - as well as a comprehensive review in a specialist publication called Weed Week - which showed the product's THC content is "materially less than the amount listed on the label".
The case isn't just about recreational use, with the filing noting that about two million Californians - or 5% of the state's population - "use cannabis medically to treat conditions such as cancer, glaucoma, AIDS and seizures".
The court documents cite Jeeter advertising making claims such as "averaging over 35% THC and available in multiple strains and sizes, this is the one joint that will get you to Mars quicker than Elon Musk".
The above article was sent to subscribers in Pharmacy Daily's issue from 28 Oct 22
To see the full newsletter, see the embedded issue below or CLICK HERE to download Pharmacy Daily from 28 Oct 22
