BY now, we all know to slip, slop, slap, seek and slide when the sun is out, but UK cinema chain Showcase is taking the 'seek' part a step further and encouraging people - specifically, redheads - to seek the cool, dark shelter of their local cinema to escape the heatwave that's currently scorching Europe.
Redheads, who (somewhat like vampires) are believed to be more sensitive to the sun and high temperatures, were offered free entry to films at any of the chain's cinemas across the UK for two days earlier this week, when the mercury climbed as high as 40C.
Showcase Cinemas UK General Manager, Mark Barlow, said, "While the UK enjoys some much-needed sunny weather, we know how hard some people find the heat".
"That's why, to tackle the heatwave, we're offering redheads free entry to our screens this Mon and Tue, so they'll be able to enjoy some of the amazing films on offer in the comfort of our air-conditioned cinema screens and ensure they stay protected from the sun."
The offer was limited to one ticket per day per ranga.
The above article was sent to subscribers in Pharmacy Daily's issue from 20 Jul 22
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