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Priceline Optrex star power

MEDIA personality and model Kris Smith made a special instore appearance at Priceline’s World Square store in Sydney last week, in his role as star representative for Optrex ActiMist. Smith’s presence attracted a large crowd of customers, fans and pharmacy staff, with Reckitt Benckiser national account manager, Kelly Marshall, saying the event was part of the company’s commitment to supporting the pharmacy channel. “We are thrilled to be able to work with API to organise this special Priceline in-store appearance with Optrex celebrity spokesperson Kris Smith for their Sydney CBD staff and loyal customers,” Marshall said. Reckitt Benckiser offers a range of resources for pharmacists and pharmacy assistants including training, education, incentive and reward programs which are accessible at rbhealthhub.com.au. Consumers awareness of Optrex is also currently being driven by a TV advertising campaign. Smith is pictured above with Priceline World Square staff Shalvin Krishna and Sharon Lee. MEDIA personality and model Kris Smith made a special instore appearance at Priceline’s World Square store in Sydney last week, in his role as star representative for Optrex ActiMist. Smith’s presence attracted a large crowd of customers, fans and pharmacy staff, with Reckitt Benckiser national account manager, Kelly Marshall, saying the event was part of the company’s commitment to supporting the pharmacy channel. “We are thrilled to be able to work with API to organise this special Priceline in-store appearance with Optrex celebrity spokesperson Kris Smith for their Sydney CBD staff and loyal customers,” Marshall said. Reckitt Benckiser offers a range of resources for pharmacists and pharmacy assistants including training, education, incentive and reward programs which are accessible at rbhealthhub.com.au. Consumers awareness of Optrex is also currently being driven by a TV advertising campaign. Smith is pictured above with Priceline World Square staff Shalvin Krishna and Sharon Lee.