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Cenovis has entered into a new sponsorship for Australia’s Socceroos as the national soccer team’s official vitamin partner. A TV campaign, extensive digital activity and outdoor advertising will back the partnership, creating opportunities for pharmacy customers and consumers to support the Socceroos. Luke Fitzgerald, Director of Sanofi Consumer Healthcare (the makers of Cenovis) said the partnership was the most exciting in the brand’s long history. “Cenovis has been supporting Australian families with great quality products for more than 70 years,” he said. “Those same great products will now support the entire Socceroos family as they gear up for Brazil and beyond, and that’s something we are immensely proud of. “Football is hugely popular with Australian families and is one of the fastest growing sports among youngsters nationwide. “Our partnership with the Socceroos marks an ambitious direction for Cenovis that will cement the brand front and centre within the family vitamin segment.” Football Federation Australia ceo David Gallop welcomed the deal, saying that “both Cenovis and football have shared interests in promoting health and well-being in the community. “The timing of this partnership comes as football is enjoying unprecedented popularity and is a sign of our presence in the mainstream of Australian society.” Initially encompassing a range of display options, Fitzgerald said the partnership would include a number of exciting promotions in 2014 that “will offer pharmacy employees and customers fantastic, exclusive opportunities to get behind the Socceroos.” Pharmacy customers wanting to get involved can call 1800 451 453. |
