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The Foundation of Your Sales

Women can be fickle creatures, skipping from one make-up brand to the next looking for the perfect red lipstick. It has been proven that when it comes to colour, the newest, prettiest, flashiest kid on the block will get a great share of the market and women will drop their old like a hot potato. But does this suggest disloyalty in general? It has to be said that in most cases women who find their “perfect” foundation hardly ever switch; or at least are not blinded by new marketing fodder ...
The above snippet is the first part of an article sent to subscribers in Pharmacy Daily's issue from 29 Aug 11

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