Pharmacy Daily | Weekly Comment 26 Oct 15: Professional Services – What is your strategy?

EXECUTING professional services successfully isn’t having a list of services on your pharmacy window. It’s about what happens when your customer walks into your pharmacy. Your customer will notice the difference in being offered advice and assistance in the form of a COPD screening service with an NRT purchase compared to a standard NRT purchase. With 6CPA underway and the end of year approaching, now is the time to review and develop your professional services strategy. One of the biggest barriers in successfully implementing anything in business is a lack of strategy and not building from the right foundation. Before you grow your offering you should ensure you are maximising current opportunity. To do this, you need to review your data and your execution to date. Have you been successful in delivering services under 5CPA/6CPA? Are programs such as Clinical Interventions and MedsCheck now a part of your everyday processes? Most pharmacies have significant opportunities that they are not making the most of because they aren’t taking the time to assess, execute, market and measure their professional services offering. Delivery of professional services needs to occur from the top down. Now is a crucial time for the owner/ manager to be present, supporting your team and driving sustainable change supporting your growth strategy. This week’s contributor is Ashley Smith, Professional Services Manager at Instigo.

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