Visine campaign

August 5, 2016

JOHNSON & Johnson Pacific is set for a major promotion of eye care product Visine, with a three month multi-million dollar advertising campaign to kick off next month. J&J group marketing manager Sonya King said the campaign was a “great opportunity for pharmacists and pharmacy assistants to proactively educate customers on eye care and drive retail sales”. The company has also added the new Zyrtec Nasal Spray to its allergy portfolio in the lead-up to spring, complementing Zyrtec tablets, liquid capsules, eye drops, kids liquid and kids drops.

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Pharmacy Daily | Visine campaign

Visine campaign

Other recent headlines

PD breaking news – Queensland pharmacies scope of practice pilot expanded

Commbank to help navigate ownership

Littleproud visits Orana Mall

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES