The Beauty Prescription
August 11, 2016
PRICELINE Pharmacy Ambassadors including
“Priceline Sister” Sam Harris,
fitness expert Steph Prem
and nutritionist Melanie
McGrice discussed upcoming
campaigns at the recent
Priceline Pharmacy event, ‘The
Beauty Prescription,’ described
as a live interpretation of its
monthly digital publication of
the same name.
As the biggest brand event
hosted by Priceline Pharmacy
to date as well as being the
largest function
of its type in
the health and
beauty market
in Australia,
the occasion
included
presentations
from API
executives
including
ceo Stephen Roche, Priceline gm
marketing Mark O’Keefe, Priceline
gm merchandise Liz Webster, and
senior health and beauty buyers.
A trade show with 63 product
stands displaying new launches for
2016, innovations, exclusives and
cult favourites highlighted the key
categories: cosmetics, skincare,
haircare, accessories, fragrances,
hands, feet & body, vitamins and
medicinal health.
Five beauty advisors and six
Priceline pharmacists
also took part in
the event across
various trade stands
exemplifying the health and beauty
service offerings.
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