PUBLIC Health England's 'Stoptober' quit campaign is backing the use of e-cigarettes, despite them not being licensed medicinal products for smoking cessation, according to a report by the Royal Pharmaceutical Society.
Growing evidence of their success in supporting smoking cessation has led the public health body to encourage health professionals to recommend them to patients.
The campaign is even including images of vaping in its television advertisements explicitly stating that e-cigarettes are a "great way to combat nicotine cravings and carry a fraction of the risk of cigarettes".
NICE draft guidance, published this month, also supported vaping.
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