PRICELINE Pharmacy yesterday debuted new "Snapchat Spectacles" at the Virgin Australia Melbourne Fashion Festival (VAMFF), with the nifty gadgets used to "stream backstage content through the eyes of leading beauty experts".
BEAUTYcrew is also participating in the promo of the glasses which have two integrated cameras, and record in 10 second blocks.
Videos are displayed in a distinctive circular format when shared on social media platforms.
Priceline Pharmacy has flown in a number of its Beauty Advisors from stores across Australia to work backstage at the show, led by Priceline Makeup Director Rae Morris and Hair Director Kenneth Stoddart.
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