Sisters help out
November 27, 2013
Priceline Pharmacy is
celebrating a milestone, after its
Priceline Sisterhood community
charity initiative hit $800,000 in
fundraising since its launch just
over two years ago.
The Sisterhood was established
in June 2011 “to respond to the
major health concerns of Australian
women,” with six charity partners
including Alzheimer’s Australia,
Australian Cervical Cancer
Foundation, Moira Kelly’s Children
First Foundation, Look Good..Feel
Better, PANDA and the Victor Chang
Cardiac Research Institute.
Over the last 12 months
donations to the cause have been
raised by a combination of in-store
product promotions, donations at
the register and fundraising events.
These included the I Feel Beautiful
campaign held in March, which
raised over $18,000 for heart
research, and the 30 Days of
Fashion and Beauty held annually
in September, which this year saw
more than $40,000 raised for Look
Good...Feel Better.
See priceline.com.au/sisterhood.
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