THIS week P&G launched a global
Say Thank You Mum campaign to
celebrate the mums of athletes.
Part of P&G’s worldwide
partnership with the International
Olympic Committee, the campaign
comes in the 100 day lead up to the
kick off of the London Games.
In Australia, the campaign consists
of a 30 and 60 second TV commercial
called ‘Best Job’, as well as in-store
promotions, online ads and social
media outreach.
The above snippet is the first part of an article sent to subscribers in Pharmacy Daily's issue from 19 Apr 12
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