Psoriasis push

October 29, 2013

Abbvie is supporting a new public awareness campaign which encourages people living with psoriasis to “peel away” the shame of living with the condition. Two compelling TV commercials have been developed along with a comprehensive website and a guide to living with psoriasis, with the materials all released in conjunction with World Psoriasis Day which takes place today. About 500,000 Australians are estimated to be living with the condition, with the awareness campaign intended to create a wider understanding in the community of the silent sufferers around them. Abbvie has also distributed a series of mailers to GPs and dermatologists, with the campaign supported by the Skin & Cancer Foundation. See www.mypsoriasis.com.au.

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Pharmacy Daily | Psoriasis push

Psoriasis push

Other recent headlines

LGP results set it for growth

On-site experts in aged care facilities

Pharmacist invention seeks US patent

SEARCH PHARMACY DAILY

Featured video

Recent issues

INDUSTRY JOB VACANCIES