STANDARDISED cigarette packaging may reduce the number of people who smoke, a Cochrane review has concluded, with the project mimicking Australia's approach since 2012 being adopted in the UK this month.
The rules require packs to be produced in a drab dark brown, with only minimal text including the manufacturer's brand name in size 14 font.
France implemented the policy o1 Jan this year and several other countries are planning to follow.
Visit bmj.com for the abstract.
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