Pharmacy in 2012

There is little doubt that 2012 will
be the most interesting year our
industry has experienced in a long
time.
The uncertainty that lies ahead,
coupled with the huge changes we
have recently witnessed in retail
dynamics, means it is vital that your
business clearly stands for
something in the minds of your
customers.
Overseas, chain store pharmacies
such as Walgreens are investing
heavily in differentiating their offer
through product selection, store
design and professional services to
become a “health and living”
destination.
For Chemmart Pharmacy it is our
wellbeing strategy – which
incorporates a portfolio of
professional health services – that
differentiates us from our competitors.
I have no doubt that for community
pharmacy to remain relevant and
grow; it must promote its role in
primary healthcare.
Over the past year more than 60
pharmacies have joined Chemmart.
For many, the most significant
reason for joining has been to
ensure their business has a clear
proposition which is desired by their
customers, as well as the tools to
deliver this.
Whatever you want your
pharmacy to stand for, always
remember one thing – your
customers will judge you by your
actions, not by your intentions.
It’s what you do that matters, not
just what you say or think.
This week’s
contributor
is Jonathan Layton,
Executive Director of
Chemmart
Pharmacy.